Fig. 04
products
ArtWire.
The press wire for galleries. Releases written to art-world convention, 5,000+ critics and editors, coverage tracked automatically.
Wall label
- Title
- ArtWire
- Medium
- [Stack, written like oil on canvas]
- Dimensions
- 5,000+ critics and editors · [Releases sent]
- Role
- Design, build, operate
- Status
- Live · 2025
The problem
A gallery press release is written for the wrong reader, sent to the wrong list, and never followed up.
Critics receive more than they can read. The releases that get read follow a convention: the fact first, the quote second, the images attached, the embargo clear. Most galleries have nobody whose job it is to know that.
ArtWire writes to the convention, sends to the people who cover the kind of show it is, and tells the gallery who opened it and who published.
Built
4.1
Releases to convention
Drafted from the gallery’s material into the form critics expect, with the subtitle, meta and images an editor needs.
4.2
Distribution
A list of 5,000+ critics and editors, segmented by beat and region, so a ceramics show does not land with a photography critic.
4.3
Coverage tracking
Opens, requests for images and published pieces, recorded against the release without anyone searching for them.
In their words
“ArtWire was incredibly helpful and accessible. Thanks to their platform, we were able to distribute our news to over 300 publications, media outlets, and freelancers within London alone. The reach and visibility we achieved exceeded our expectations. We will definitely be using ArtWire again for future press releases and highly recommend it to anyone looking to get their news in front of the right audience.”